Vad är Content Marketing?

Vanligtvis beskrivs content marketing (även kallat för innehållsmarknadsföring) som en strategi för att skapa och publicera värdefullt och relevant material i syfte att attrahera, engagera och skapa lojalitet hos en definierad målgrupp.

Man kan säga att strålkastarljuset flyttas från företaget till kunderna, som i sin tur ska leda till att företaget får ännu mer förtroende och uppmärksamhet.

Content marketing är verkligen inget nytt påfund, men det har talats särskilt mycket om det under de senaste åren. Ett exempel på innehållsmarknadsföring från förr är baksidan på Arlas mjölkpaket, där man har publicerat tips i mer än fyrtio år och gör det än idag.

Google trender content marketing


Varför Content Marketing?

1. Få lojala kunder
Det är enklare att lita på en person som du känner, än en person som du inte känner. Samma sak gäller för ett företag.

När du delar material som är relevant och värdefullt för en särskild målgrupp, lär sig målgruppen att känna dig och ditt företag. På samma gång ökar trovärdigheten för de produkter och tjänster som ni erbjuder.

2. Attrahera nya kunder
Content marketing är en fantastisk metod för att locka nya kunder. Helst ska materialet lösa någon form av problem och vara delbart, som t.ex. en film på Youtube om hur man lagar en cykelpunktering.

Varför är detta så bra?
Jo, eftersom att de miljontals personer som vill veta hur man gör något, t.ex. tillagar en äppelpaj eller startar en blogg, kommer att söka efter en lösning och inte efter en produkt.

Om ditt företag delar med sig av lösningar får ni chansen att presentera era produkter, till skillnad från de företag som enbart marknadsför sina produkter.

3. Engagera kunder
Bra innehållsmarknadsföring skapar ett stort kundengagemang. Gör materialet delbart och uppmuntra till kommentarer och diskussioner, så kan dina kunder hjälpa till att sprida innehållet.

4. Sökmotoroptimera din hemsida
Att fylla en hemsida med massor av bra tillgångar är en av de mest effektiva metoderna för att sökmotoroptimera din hemsida. Sidan fylls med olika sökord och hemsidans anseende hos Google växer allteftersom fler personer väljer att dela den.


Innehållsmarknadsföringens fem frågor

Nedanstående fem frågor bör man ställa sig när man tar fram en strategi för sin content marketing.

– Vilken är målgruppen/vem är mottagaren?

– Vad för innehåll är mottagaren intresserad av?

– Hur ska vi förmedla innehållet så att mottagaren tar det till sig?

– Med vilken kanal kan vi effektivast nå mottagaren?

– Vilken tidpunkt är bäst för att innehållet ska nå mottagaren?


Innehållsmarknadsföringens tre U

Bra content marketing brukar vara minst ett av följande tre: Utbildande, Underhållande eller Upplysande (informativt).

Exempel: På hemsidan för rengöringsmedlet Vanish finns något som kallas ”Fläcklösaren”, där man får tips om hur man tar bort fläckar från olika ytor.

Tjänsten är:
Utbildade (man lär sig att ta bort fläckar, bland annat med olika ”husmorsknep”),
Underhållande (innehåller texter med inslag av humor),
Upplysande (man får veta på vilka ytor som Vanish är effektiv på)
och den löser problem. Alltså ett typexempel på bra och effektiv content marketing.

Vad har du för erfarenheter av content marketing? Dela med dig av dina bästa tips!

20 reaktioner till “Vad är Content Marketing?”

  1. In scai-let fever they often went on to the destruction of the listening to apparatus in a really brief time.
    Beneath are some tips to help you in getting all of this data organized to the place you can start buying or promoting insurance smarter.

    [url=]how much is albuterol inhaler[/url]

    There are couple primary particulars towards powerful product sales speaking.
    Look inside to check whether or not every part is intact visually a minimum of.

    [url=]buy ibuprofen 800 mg online[/url]

    And what special features do them have?
    Writer: Sharad Gaikwad On-line buying and selling of securities and commodities in the market does not have a high volume, the pattern is quickly catching on with the advance in expertise.

    You will need to have open house giant enough to position it and should not want to maintain your rabbit to far away from yourself within the house.
    Stunningly Oki toner cartridges would immediately provide help to to provide glossy images, copies, papers, and prints out of your printers in a truly artful and skilled method.

  2. The Samsung Corby cell phones are built-in with some distinctive technologies that may be arranged based on the demand of present scenario.
    The fabric used whereas constructing it was one of its variety, and it was made retaining in thoughts the security of the children too.

    [url=]diflucan 150 mg[/url]

    When a swivel chair Handle multiple seating options are available: the disc seat, the classic contoured seat and the orthopedic seat.
    Since a helmet is a vital part of highway safety, and its utilization mandated in a rising variety of states, it is important for riders to know what to look for when buying high-high quality, low-cost motorcycle helmets.

    [url=]glucophage xr online[/url]

    But if you buy an e-book reader, you’ll be capable to read books right away at a extremely discounted price.
    Publisher: Paul Tomlinson Microwavable gentle toys are with out a great way for folks to spoil their youngsters, particularly these that are younger.

    Whether or not you’re shopping for for your self or for a pal or member of the family, finding low-cost perfumes is simple as soon as you realize where to look.
    Writer: John Chelsea Three mobile broadband deals have launched a core for the appeasing and gratifying providers for his or her users.

  3. Getting the highest quality bathroom suites and accessories is the aim for many of us, but we’ll also want to keep costs down low.
    Writer: Ladiees Fashion For more convenient shopping and saving cash, topons supplies more promotion activities for christmas ornaments!

    [url=]propecia uk price[/url]

    There are a lot of different types, some more lavish than others so discovering what you might be on the lookout for shouldn’t be an excessive amount of of a struggle.
    We have gained the trust and confidence of many students from totally different parts of the world resulting from the standard of the purchase essays that we offer.

    [url=]where to buy professional levitra over the counter[/url]

    Some new articulation options in the score editor emulate the essentials of this, and mixed with the orchestral samples it is easy to create effective sketches which might be advantageous for demos and for string and brass background parts.
    You simply must seek for the correct place.

    You need to make sure that you discover a good and knowledgeable firm.
    For those who do discover the rabbit cage you need at a local store’s webpage, the delivery cost could also be fairly inexpensive.

  4. Writer: Adriana Noton If you are looking at shopping for cheap contact lenses online then there actually are some things you must consider before you spend out any
    The Patek Philippe Calendar replica watch is some of the beautifully made these reproductions.

    [url=]pharmacology of ibuprofen[/url]

    Publisher: samy In early days people had their diner or tremendous on the flooring.
    The Swiss designer, Karl Muller, made a type of sneakers to assist persons stroll easily.

    [url=]diflucan 50 mg[/url]

    Writer: Joel Osteen The article discusses how shifting packing containers can assure you trouble free relocation of your treasured belongings as well as throws light on the utilities of those packing containers.
    WOW is a well-known recreation, loved by thousands and thousands of people everywhere in the world.

    Writer: Torie Wilson Mobile phone shops are the web conveniences the persons are supplied with.
    It’s seen that these bike games are essentially essentially the most carried out video games these days.

  5. The prospect of going all the way to some far off place to see your optician to order new ones, could seem daunting and a waste of time.
    Granted leave of absence for 2 months, to take impact on or about July 1, 1886. S. O. 146, A. G. 0., June 25, 1886. Promotions.

    [url=]vendita prodotto impotenza kamagra[/url]

    Cellphones have change into an element of each aspect of modern life.
    In such instances you possibly can go for the discount tires as a cheaper various.

    [url=]pulmicort budesonide[/url]

    Clearance sales are organized to promote the old merchandise and pave method for brand spanking new ones available in the market.
    Many times, these corporations are very inexperienced, but they are attempting to draw individuals using flashy commercials.

    Buying a model new cellphone in the kind of economic system can take a toll in your price range.
    If you’d like to vary the shade of your eye, you will get colored disposables.

  6. Your income predict is the economical projection of the entire of turnover your Fish Farm small enterprise will ship versus the revenue of its options or solutions.
    You need to give it even more attention if in case you have issues sleeping.

    [url=]adverse effects of prednisolone[/url]

    From now on, you needn’t fear concerning the excessive prices of the eyeglasses.
    Writer: Umesh Upadhyay As we all know, Greece is one of the most admired and lovely locations on this planet and lately it’s become in style as the very best place for property market.

    [url=]is ibuprofen 600 mg safe while breastfeeding[/url]

    Of course, price shouldn’t be the one cause to buy an ebook reader.
    We perceive that shopping for tickets has never been a simple course of for many fans.

    Clothing — Purchase less new clothes besides needed.
    It can be crucial, however, which you affirm the shop’s return policy, which means you would not have troubles returning an purchase once the wishes arise.

  7. For instance; you are your personal boss(no boss to answer to), no workers to look after, you work if you need(though self-discipline may be very important), you don’t have deadlines to fulfill(until you set ones for your self).
    The local vendor’s costs most likely will not be the bottom you will discover but they offers you a good suggestion of the value to expect to pay.

    [url=]dosage for prednisone[/url]

    Writer: youlanda Dell is a well-liked model laptop computer manufactory and it makes numerous laptop computer computers.
    How to Avoid Nail Fungus – Precautionary measures throbbing and pain that robs you of the quality that you should be experiencing in life.

    [url=]viagra kaufen[/url]

    Contemporary flowers are often used, for its pure scent units a very good temper for any informal or special celebration.
    From a microeconomic stage, the government together with city, county and state need employers with employees to keep the tax base stable and revenues flowing to pay for primary providers corresponding to streets, colleges, police and army forces.

    Writer: Bob Bentz Cell coupons are digital tickets that can be used to get reductions and rebates when buying an merchandise.
    In case you want extra data, stop by my site and let’s Stay Chat.

  8. The proportion of individuals travelling globally has increased by a number of folds.
    Viagra coupon allows you conserve a number of dough on Netfirms.

    [url=]que es el sildenafil[/url]

    The cowl also permits the motor for the heater to not must work as hard both, for the reason that cover works to insulate the recent tub and keep in nearly all of the heat.
    Writer: DerikBriany At my younger age, kids with eyeglasses are laughed at as ”four eyes”, they usually always feel they are inferior to different children.

    [url=]lipitor causes diabetes lawsuit[/url]

    Nonetheless, by no means wash plastic dolls (Barbie and the like) in this way.
    Furthermore, the best way love and feelings which will be expressed by gifting jewellery can not be expressed by anything.

    If there aren’t any particular laws in your State, you should still want to recycle your previous water heater or even promote it for scrap steel.
    They don’t need to take any such risk and want to try first before making the final selection for any stuff that will be the baby furniture or stands out as the clothes.

  9. One can’t make a silver purse of a sow’s ear.
    Writer: njanka If you end up skilled riders or maybe a brand new riders, you will require to buy a brand new helmet at some aspect in time.

    [url=]side effect of finasteride 5mg[/url]

    How do you get rid of all these items safely?
    The number of aging Americans requiring extra healthcare is rising, whereas the variety of registered nurses is decreasing.

    [url=]dapoxetine nhs[/url]

    The Dry Important shoe has slightly fewer spikes on the outsole (five as an alternative of six) but the identical butter-gentle insole, microfiber lining and waterproof premium leather-based uppers.
    Writer: Shannon Hilson Many people spend numerous time attempting to make up their thoughts about which briefcase to buy.

    Sadly, these lovely bath salts might be moderately expensive and will not fit into your funds, nevertheless, you can create your personal delightful bath salts.
    Shall bear UGG sheepskin boots was an act of style and simple design and elegance uggs well-liked among adolescents, notably girls and stars.

  10. Writer: Arwel Hughes If you find yourself planning to buy scooters, there are a lot of things you might have to contemplate.
    With ArchiCAD 12 Graphisoft has concentrated its programming talent on trade-innovating pace, a robust new curtain wall design system, and an modern 3D documentation functionality that permits for dimensions and annotations to work in 3D views.

    [url=]viagra online buy[/url]

    Who knows when you may want those additional dollars back from if you decided to splurge on new pc keyboard?
    On this card, one is required to first dial an entry quantity follwed by the PIN quantity.

    [url=]prescription brand levitra online[/url]

    Writer: Dana Walker The Fridge Locker is making a whole lot of noise this week because of its upcoming function on Discovery Channel’s Pitchmen but there is one other cause the Fridge Locker must be talked about this week.
    I have met with such a case, where three members of one Levitra 20mg Bayer family ate an abnormal meal, consisting of bread, butter, and chilly boiled beef, instantly before attending the funeral of a relative.

    There was a direct correlation between the biotin focus and the extent of biotin detected on the cell surface (Fig.
    MBT footwear assist to cut again muscle nervousness by applying enhanced common posture, which in flip may presumably nicely help lowering, in particular, spine, hip and knee joint ailments.

  11. When you are on the lookout for soccer shirt sales, it is necessary to make sure you’re buying real and genuine merchandise.
    Beginning with Ugg boots, little could be handled with a patent leather strap on this is completely to die.

    [url=]lipitor liver[/url]

    They don’t seem to be low cost but they are very effective because they grab the viewers consideration.
    Publisher: Sujeet Bharti Packing and shifting is without doubt one of the actions that make individuals confuse that what to do and what to not.

    [url=]valtrex valacyclovir hydrochloride[/url]

    For the reason that LCD television can be utilized as a pc monitor still, integration of the 2 applied sciences might be a possibility.
    In case you are having foot issues, MBT Shoes are a finest choice as a result of they provide nice comfort.

    Though the probability of winning the lottery is very slim for a single person, it isn’t not possible that one can win.
    Publisher: john chelseea There are a number of firms that are providing cellular broadband deals and also you ca choose the better of offers in line with your utilization and needs.

  12. Writer: Paul Smith Tata vehicles have a really profitable story to tell.
    To your clothes inventory or private clothing, owing plastic shirt hangers can be the perfect move.

    [url=]hydrocodone bit-ibuprofen[/url]

    Whereas most finishes can really swing both manner, you may actually use your cabinet hardware finish to convey a message.
    It reveals the very same better good manufacturing and glorious construction features which are the hallmark of all Bach trumpets but consists of been meant with affordability inside of head.

    [url=]antibiotics sun exposure amoxicillin[/url]

    Cheaply made scented candles for less are of a really low cost and greasy wax that contains little to no scent.
    Publisher: Dean James Discover out if it is potential to get dirt low-cost WoW gold and what the dangers are to you as a participant for those who choose to go down this route.

    On the subject of replacing toner cartridges for them, there are a couple of options.
    That is just because gardens help promote a cleaner and significantly better globe.

  13. [url=http://купить-часы.укр/36-zhenskie-shvejcarskie-chasy]Женские швейцарские часы[/url]
    [url=http://купить-часы.укр/38-zhenskie-yaponskie-chasy]Женские японские часы[/url]
    [url=http://купить-часы.укр/40-zhenskie-dizajnerskie-chasy]Женские дизайнерские часы[/url]
    [url=http://купить-часы.укр/42-zhenskie-chasy-raznykh-stran]Женские часы разных стран[/url]


E-postadressen publiceras inte. Obligatoriska fält är märkta *